Lily Lee
Global Growth & GEO Architect
Synthesizing 20 years of strategic expertise—from Fortune 500 leadership to Executive roles in high-growth global sectors.
Bridging the gap between institutional rigor at IBM & Dell and the rapid global scaling of the AI-driven economy.
From Invisible to Indispensable
My 20-year trajectory is a synthesis of institutional rigor and rapid global scaling. I masterfully combined years of leadership at IBM and Dell with Executive roles in high-growth icons including unicorn Tuya, Rsun, and EVT. This journey from corporate pillars to market disruptors shaped my core belief: elite strategic positioning is the only unshakeable asset in the AI era.
Today, as a Global Growth & GEO Architect, I translate this legacy into a new digital reality. Leveraging my Economics background and Japanese fluency, I bridge the gap between traditional leadership and the fluid demands of Global IP Growth. We don't just build "presence"; we engineer Authority. By mastering Generative Engine Optimization, we ensure your vision becomes the definitive answer that AI recommends to the world.
Core Expertise & Case Study
Project P: Generative Engine Experiment
A live case study in achieving global organic growth through GEO and automated AI content workflows.
Generative Engine Optimization (GEO)
Global Growth & Cross-border Strategy
Global Talent Acquisition → Global IP Growth
AI Automation Workflows
Corporate Governance & Global Scaling
Senior AI Trainer & Specialist
Upcoming Projects
ReferByAI
GEO Audits
GEOforGrowth
Expert Newsletter
Frequently Asked Questions
SEO optimizes for search engine rankings—getting you to page one of Google. GEO (Generative Engine Optimization) optimizes for AI recommendations—ensuring AI assistants like ChatGPT, Claude, and Gemini cite and recommend you as a trusted authority. While SEO focuses on keywords and backlinks, GEO builds entity authority, structured content, and cross-platform presence that AI systems recognize and trust.
20 years of Fortune 500 HR leadership taught me how to identify, develop, and position talent at scale across global markets (US, Japan, China). Now I apply that same strategic thinking to AI visibility—positioning brands and professionals so they're discovered and recommended by AI systems. The core skill is the same: understanding what signals authority and trust, whether to humans or algorithms.
AI Workflows automate repetitive processes while maintaining quality across markets. From content localization to talent sourcing to customer engagement, AI automation lets you operate at global scale without proportional headcount increases. I help design workflows that leverage AI for efficiency while preserving the human judgment needed for strategic decisions.
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